Whether your need is branding or lead generation, Display advertising offers a new level of transparency never possible in offline advertising. Not only can you select the “how”, “where” and “who” of ad targeting, you can see real data on how ads perform.
In addition to targeting new individuals online, Display ads can be used to RE-targeting past visitors to your website. You’d be surprised the impact a banner ad as a reminder can have on ROI and brand recall.
Display ad can be shown on the Google Display Network, independent Display Networks, and across social media networks, such as Facebook and LinkedIn. Ad formats to choose from include banner (image), text, and video ads.